On Tuesday evening last week, the first Snowplow Meetup Berlin event took place at Betahaus. Over 60 people turned up to listen to three talks:
- Sixtine Vervial at Goeuro walked through a methodology for measuring the ROI of TV campaigns using event-level data
- Christian Schäfer at Sparwelt discussed how to model Snowplow data in Redshift, including a SQL deep dive
- Christian Lubash at LeROI gave an overview of the role Snowplow can play in broader datawarehousing and Business Intelligence projects
Attributing value to TV campaigns
Sixtine gave a fascinating and in depth talk on attributing value to TV campaigns, based on her experiences both at Goeuro and her previous employer. You can view her slides below.
Modeling event data to power analytics: SQL deep-dive
Christian at Sparwelt walked through how to model Snowplow data into an event-level star-schema suitable for querying in a BI tool. You can view his slides below.
The role of Snowplow in broader data warehousing and Marketing Data Warehouse projects
Christian at LeROI wrapped up the event with an explanation of the role Snowplow plays in broader data warehousing projects, and Marketing Data Warehouse projects in particular. You can view his slides below.
Enormous thank you to Sixtine, Christian and Christian for talking at the event, Betahaus for hosting the event and everyone for showing up on what was a beautiful summer’s evening in Berlin. Both Christophe and I thoroughly enjoyed meeting everyone at the event and getting a flavour of the Berlin tech and analytics scene. We hope to hold another event in Berlin very shortly.
Especially big thanks to Stephen and the rest of the LeROI team for organizing the event. It’s an enormous help having local partners assist organise our meetups around the world and we’re grateful for everything the LeROI team did in Berlin to make it happen.
Snowplow Meetup coming to a city near you!
We’re working on organizing a meetup in San Francisco in October, New York in November and Budapest in December or January. More details on these to follow. If you’d like to help organize a Snowplow meetup in your city then get in touch!