Snowplow 0.7.4 released for better eventstream analytics


Another week, another release! We’re excited to announce Snowplow version 0.7.4. The primary purpose of this release is to clean up and rationalise our event data model, in particular around user IDs and event timestamps. This release should lay the foundations for more sophisticated eventstream analytics (such as funnel analysis), by:

  • Enabling companies to assign custom user IDs (e.g. when a customer logs on)
  • Distinguish between IDs set at a domain level (via first-party cookies) and at a network level (via third-party cookies)
  • Enable precise ordering of events in a user’s click stream with accuracy correct to the milli-second

Many thanks to Snowplow users Simply Business and Simon Rumble (APN) for suggesting many of these changes and helping us to design them.

In this post we will cover:

  1. Our new user IDs
  2. Our new event timestamps
  3. Bug fixes
  4. Breaking changes
  5. Upgrading
  6. Getting help

Read on below the fold to find out more!

1. Our new user IDs

Historically, Snowplow has supported a single user_id field. Unfortunately, there were three issues with this:

  1. Snowplow was overloading the field with two different meanings – if a user was running the CloudFront collector, the user_id field contained a user ID from a first-party cookie (set by the JavaScript tracker). If a user was running the Clojure collector, the user_id field contained a cross-domain user ID as set by in a third-party cookie (and the JavaScript-set first-party cookie was ignored).
  2. Both meanings of user_id were web-specific – neither made sense for user tracking in a mobile app or any other platform which does not support cookies
  3. No support for a custom user ID – Snowplow did not allow you to track a custom user_id specific to your business, such as your users’ account numbers in your ecommerce package

In this release, we aim to solve these issues by separating out user IDs into three separate fields:

Field Description
user_id A custom user ID which you can set. Will be supported by all trackers (except the Pixel tracker)
domain_userid A user ID set by the JavaScript tracker in a first-party cookie; tied to the current domain
network_userid A user ID set by the Clojure collector in a third-party cookie; shared across a network of different domains

To make use of the new custom user ID, you can use the following new method in the JavaScript tracker:

_snaq.push(['setUserId', 'alex-123'<span class="p">]); // Business-defined user ID

Please note that you must call setUserId() on every page where you know the user ID – in other words the setting does not survive a pageload.

Whether or not each type of user ID is available for your analysis depends on the combination of your tracker and collector:

Tracker Collector -> user_id* domain_userid network_userid
JS tracker CloudFront -> Yes Yes No
JS tracker Clojure -> Yes Yes Yes
Pixel tracker CloudFront -> N/A No No
Pixel tracker Clojure -> N/A No Yes
Non-web tracker Any -> Yes No No

* Assuming you have added a call to setUserId() – which isn’t possible in the Pixel tracker.

2. Our new event timestamps

Previously our data model included two fields, dt and tm, to track the date and time at which each event occurred. This timestamp was based on when the Snowplow event collector received the event, not when the tracker sent the event.

There are a couple of limitations to using a collector-based timestamp for eventstream analysis:

  1. If two events occur almost simultaneously in the client, there is no guarantee which will be received by the collector first (because of the unpredictability of the HTTP connection)
  2. If a tracker batches events and then sends them in one batch (e.g. a cellphone out of cell coverage) , then all of the events in that batch will end up with the same collector timestamp, despite occurring at different times

For this reason, in this release we are introducing a tracker-based timestamp, which is set by the tracker when the event occurs, and is stored in our data model alongside the collector timestamp. This means that we now have five timestamp fields:

Field Datatype Description
collector_dt string Date when the collector received the event
collector_tm string Time when the collector received the event
dvce_dt string Date on the client device when the event occurred
dvce_tm string Time on the client device when the event occurred
dvce_epoch bigint Milliseconds since the epoch (1/1/1970) on the client device when the tracker sent the event

Note that we include a super-precise dvce_epoch field because our dvce_tm field is not accurate to milliseconds; when querying within a given user session, simply order by dvce_epoch to get the user’s eventstream accurately ordered to the millisecond.

A word of warning: tracker timestamps are great for understanding the correct order of, and elapsed time between, events from a specific user session. However, they are not a safe way of understanding when a given event actually occurred, because you cannot trust the clocks on users’ devices. So, stick to the collector timestamp if you need to understand when in the real-world events occurred across multiple users.

As well as the new fields introduced above, this release also includes an important bug fix in the JavaScript tracker, related to our newly-named domain_userid. Many thanks to Angus Mark at Simply Business for alerting us to this.

Previously, the site/app ID as set by setSiteId() was used as an input into naming the first-party cookie which stores the domain_userid. This had the unfortunate side effect that, if you used multiple site IDs for different parts of your site, your visitors would end up with different domain_userids for the different parts of your site.

This release fixes this problem – and it does so in a way that should not corrupt or reset any of your existing domain_userids. Going forwards, you can set different parts of your site to different app IDs without “fragmenting” your domain_userids.

Making the above changes to clean up our event data model have necessarily involved some deprecations, as set out in the table below. When upgrading to the new version of the JavaScript tracker (0.11.0), please update your JavaScript tags as per the instructions below to avoid problems:

Type of change Component Change Comment
Deprecation JavaScript tracker attachUserId() deprecated Remove – this doesn’t do anything any more
Deprecation JavaScript tracker setSiteId() deprecated Use setAppId() instead
Deprecation JavaScript tracker getVisitorId() deprecated Use getDomainUserId() instead
Deprecation JavaScript tracker getVisitorInfo() deprecated Use getDomainUserInfo() instead
Data change S3 & Infobright storage visit_id renamed Now called domain_sessionidx

The first change is because we are no longer overloading the user_id field with multiple different meanings. The next three changes are simply to bring the JavaScript method names inline with the field names we are using in our data model.

The final change is to rename the visit_id field to domain_sessionidx. The field’s contents is unchanged, but we have updated the name to reflect that:

  1. The field holds the current count (aka index) of visits by this user, not a random ID
  2. Going forwards we will be tracking different types of sessions (mobile, desktop etc), not just website visits
  3. The field is generated by the JavaScript tracker, using a first party cookie. The name domain_sessionidx makes the limited scope of this field clearer

Because we are making some significant changes to the event data model, such as “unpacking” the overloaded user_id field, this upgrade is relatively complex. Please read this upgrade guide in full first before starting your upgrade.

The upgrade process has multiple steps – we will discuss each step in turn, and then suggest a way of scheduling this upgrade to prevent any data corruption.

4.1 JavaScript tracker

Please update your website(s) to use the latest version of the JavaScript tracker, which is version 0.11.0. As always, the updated minified tracker is available here:


Don’t forget to update your Snowplow tags as per the updates in Deprecations above.

4.2 Clojure collector

If you are using the CloudFront collector, you can skip this step.

If you are using the Clojure collector, you will need to upgrade it to the latest version, 0.3.0. You can find the new version packaged as a complete WAR file on our Hosted assets page. If you have forgotten how to deploy the Clojure-based collector, you will find full instructions on our Wiki, Setting up the Clojure collector (you can skip most of the setup steps).

4.3 ETL

If you are using EmrEtlRunner, you need to update your configuration file, config.yml, to use the latest versions of the Hive serde and HiveQL scripts:

:snowplow: :serde_version: 0.5.5 :hive_hiveql_version: 0.5.6 :non_hive_hiveql_version: 0.0.7 

4.4 Infobright

If you are using Infobright Community Edition for analysis, you will need to update your table definition. To make this easier for you, we have created two scripts:

4-storage/infobright-storage/ 4-storage/infobright-storage/ 

Choose the appropriate script depending on which collector you are using: “cf” means the CloudFront collector, “clj” the Clojure collector.

Running this script will create a new table, events_007 (version 0.0.7 of the Infobright table definition) in your snowplow database, copying across all your data from your existing events_006 table, which will not be modified in any way.

Once you have run this, don’t forget to update your StorageLoader’s config.yml to load into the new events_007 table, not your old events table:

:storage: :type: infobright :database: snowplow :table: events_007 # NOT "events_006" any more 

4.5 Scheduling the upgrade

This upgrade has to be carefully scheduled because we are changing the meaning of the uid field in the JavaScript tracker, and we are moving data from the old user_id field into the new network_userid or domain_userid fields.

Our suggested approach is as follows:

  1. Setup the new JavaScript tracker version 0.11.0 in your tag manager as per section 4.1 above, but do not publish it live yet
  2. (If you are using the Clojure collector) Get the Clojure collector version 0.3.0 ready in Elastic Beanstalk as per section 4.2 above, but do not deploy it live yet
  3. Start a manual run of the EmrEtlRunner for your site…
  4. As soon as the manual run has copied all of your available Snowplow logs into your Processing Bucket, publish the new JavaScript tracker live, and deploy your new Clojure collector live (if you are using it)
  5. Wait for the EmrEtlRunner operation complete
  6. If you are using Infobright, run the StorageLoader and wait for it to finish
  7. Now upgrade the ETL as per section 4.3 above
  8. Now upgrade Infobright (if you are using it) as per section 4.4 above

This upgrade approach should prevent any user ID data from ending up in the wrong fields in your Snowplow event store.

6. Getting help

As always, if you do run into any issues or don’t understand any of the above changes, please raise an issue or get in touch with us via the usual channels.