Avoid turning your data lakes into data swamps: Focus on data quality, not capture

10 July 2019  •  Erika Wolfe
Putting data to work and gathering meaningful insights from it is growing increasingly complex, in large part because there is a near-unfathomable amount of data flowing in from all kinds of sources. This will come as no surprise to anyone, regardless of the industry in which they work, because data has come to be seen as the “holy grail” of business development and improvement as well as the defining factor in many changing and new...

Pride at Snowplow

26 June 2019  •  Nicki Faulkner
At Snowplow, ‘Inclusivity’ and ‘Empowerment’ are two of our core values; we believe it is important to encourage and support our people to be exactly who they are without the need to hide any part of themselves. With Pride Month coming to a close, we thought we’d end it by asking our team what Pride means to them. What does being an LGBT+ ally mean to you? MN: Supporting people of any orientation to not...

Why ITP 2.1 affects your web analytics and what to do about it

17 June 2019  •  Lyuba Golovina
In the first part of this article series, we introduced Intelligent Tracking Prevention (ITP) and other browser-based privacy updates that have already begun to affect businesses relying on third-party data collection platforms to manage their web analytics activity. This second article addresses in detail what you can do to “ITP proof” your web data collection strategy. As we’ve described, ITP presents a fundamental problem for third-party web analytics vendors and the companies that rely on...

How ITP 2.1 works and what it means for your web analytics

17 June 2019  •  Lyuba Golovina
Big changes are coming to the way businesses collect web data. Browser manufacturers, led by Safari, continue to introduce privacy updates to prevent third parties from tracking users across websites. Although these measures target advertising companies that track users across different websites, they also impact businesses using web analytics to optimize their websites and provide visitors with the best possible experience: especially businesses relying on third-party web analytics tools, including Google Analytics. In this article,...

Snowplow for media part 5: what can we do with the data when we're well established?

29 May 2019  •  Archit Goyal
We recommend you read the previous posts on this topic before diving into this article to ensure you have all the context you need: Main post What do I track What can we do with the data, we’re getting started What can we do with the data, we’re growing Do read the post that answers the question: What do I track? What can we do with the data, we’re a well established data team? Set...

Snowplow for media part 4: what can we do with the data when we're growing?

29 May 2019  •  Archit Goyal
We recommend you read the previous posts on this topic before diving into this article to ensure you have all the context you need: Main post What do I track What can we do with the data, we’re getting started Bear in mind there is 1 more post in this series you can read after this one: What can we do with the data, we’re well established. What can we do with the data as...

Snowplow for media part 3: what can we do with the data when we're getting started?

29 May 2019  •  Archit Goyal
We recommend you read the main post on this topic before diving into this article to ensure you have all the context you need! Bear in mind there are 2 more posts in this series you can read after this one: What can we do with the data, we’re growing What can we do with the data, we’re well established Do also read the post that answers the question: What do I track? What can...

Snowplow for media part 2: what do I track?

29 May 2019  •  Archit Goyal
We recommend you read the main post on this topic before diving into this article to ensure you have all the context you need! Bear in mind there are 3 more posts in this series that you can read after this one: What can we do with the data, we’re getting started What can we do with the data, we’re growing What can we do with the data, we’re well established What do I track?...

Snowplow for media part 1: how can I use Snowplow?

29 May 2019  •  Archit Goyal
“We don’t know where to focus our content creation efforts; which content leads to retention and subscription? which content categories, authors, themes drive high CPMs? We have several disparate brands and users have multiple products on the web and in our app so we don’t have a single customer view. This means we can’t effectively group our users based on engagement or monitor how they are retained. We don’t have a good understanding of how...

Interview with the author: Alex Dean on writing Event Streams in Action

27 May 2019  •  Lyuba Golovina
Snowplow’s Co-Founder and CEO Alex Dean recently completed his book Event Streams in Action. The book takes an in-depth look at techniques for aggregating, storing, and processing event streams using the unified log processing pattern. In this interview, Alex shares his insights on how businesses can benefit from ‘event centric’ data processing, his motivation behind writing the book, and more. You can get your copy of Event Streams in Action and 40% off any Manning...