Improve ad performance and delivery with accurate behavioral data

Increase digital ad revenue and optimize campaign insights with behavioral data for advertisers and publishers

Snowplow for publishers

Increase digital ad revenue with granular insights into your audience

Keep your advertisers happy with high converting ads

Give your advertisers access to the most compelling and accurate audience segments so you can deliver targeted ads that increase conversions and grow your revenue.

Find answers to hard questions

Want to know which users attract higher bid values, or what content drives the highest CPM? Make it easier for your teams to gather valuable insights with granular, easy-to-model data.

Discover your product’s true ad space value

Easily join successful bid data with user engagement data in your warehouse for accurate insights into your product’s ad space value.

Understand what drives demand side platform decisions

Increase your ad revenue with granular insights into DSP decisions so you can increase demand for your ad space.

Snowplow for advertisers

Optimize campaign insights with best-in-class data delivery

Increase transparency into ad performance

Understand where your display ads appear and what actions users take after they engage with your ads so you can build accurate and complete attribution models.

Protect your business against ad fraud

Easily combine UTM parameter and tracking pixel data to verify reporting and protect your business against ad fraud.

Easily scale your digital ad data collection

Reliably track your ad impressions and ad clicks as your business and advertising strategy grows.

Optimize ad placements in real-time

Reach the right audience at the right time by continuously optimizing your ad placements with real-time performance data.

Enable precise audience segmentation

Gain a remarkable understanding of user preferences with granular web and mobile behavioral data to drive more engagement.

Improve your marketing attribution models

Increase the accuracy of your attribution models with display ad impressions tracking.

Discover how Snowplow can drive your business forward with better data