Alex Dean
CEO
About us
From the beginning, Snowplow has been breaking down barriers. Clearing paths. Creating new opportunities and possibilities with behavioral data.
Where it all started
Ten years ago, our founders Alex Dean and Yali Sassoon were consulting to companies on how to use behavioral data from mobile apps and websites to inform business strategy.
Yet they kept bumping into limitations. Mainly, that data was “stuck” inside tools like Google Analytics. Data teams were spending the majority of their time trying to extract data from different SaaS platforms, leaving precious little time to innovate. It was time to take action.
Unlocking behavioral data at scale
Alex and Yali launched Snowplow to help any company create granular behavioral data for themselves, in their own cloud—freeing data analysts and scientists from the constraints imposed by analytics vendors.
Today, Snowplow empowers any organization, anywhere, to create the richest possible data asset and use it to power advanced analytics and AI use cases.
A global business for a universal solution
We’re based in London, but our team works from all over the world. We’re a truly global company.
Meet the team
Yali Sassoon
CPO & Co-founder
Tim Haines
COO
Hayley-Jayne Cone
VP Customer
Steve Coppin-Smith
VP Engineering
Abhirukt Sapru
VP Sales
Board of Directors
Alex Dean
CEO
Christopher Lynch
Chairman
Yali Sassoon
CPO, Co-founder & Board Member
Matthew Tod
Non-Executive Director
Oliver Richards
Non-Executive Director
Kevin Dillon
Non-Executive Director
Company News
Want to become part of the Snowplow story?
We’re based in London, but our team works from all over the world. We’re a truly global company.
JOIN OUR TEAM