Our mission is to empower data teams to build a strategic data capability that delivers high-quality, complete, and relevant data across the business.
At the time, we were advising companies on how they could take advantage of their mobile app and website data about how their users behaved to inform their digital strategy, product development, and marketing.
However, we kept bumping into limitations: our clients web and mobile data was “stuck” inside Google Analytics or Omniture (subsequently bought by Adobe). We were not able to perform the analysis we wanted. And it was very difficult, if not impossible, to get the underlying data out of the tools.
The idea behind Snowplow was to provide a platform to enable any company to collect their granular behavioral data for themselves, in their own cloud account, so that data analysts and scientists could free themselves from the constraints imposed by the web analytics vendors.
The idea remains the same today. Snowplow enables you to track any event data, ask any question of that data, and use any tool you want to answer it.
Snowplow launches on Amazon Web Services.
Snowplow launches support for loading data into Amazon Redshift.
Snowplow releases schema’ing tech (Iglu). We hire our first full-time team member.
First Snowplow Meetups take place in London, Berlin, San Francisco, and Sydney.
Snowplow launches SDK for building real-time apps on top of Snowplow data. Meetups take place in New York, Amsterdam, Tel Aviv, Budapest, and Boston.
100+ Snowplow BDP customers. First company Away Weeks in Berlin and Prague.
Snowplow launches native support on Google Cloud Platform. The team of Snowplowers grows to 35.
Snowplow announces £4m Series A funding with research-led VC firm, MMC Ventures.
The team grows to 70 Snowplowers, Snowplow’s JavaScript tracker becomes the third-most adopted web tracker in the world.
The behavioral data delivered by Snowplow is rich, real-time, and of high quality, to ensure that you have a complete data set that you can trust and use.
Data quality is a first-class consideration, with an expanding set of product features to build assurance that the data collected is accurate, complete, and meaningful.
Our behavioral data platform is uniquely designed to adapt to your specific business needs, and to make it easy for you to change as your needs evolve.
This flexibility is reflected in our diverse customer base of 150+ businesses across a broad range of sectors, geographies, and use cases.
We partner with you to ensure that you maintain total ownership over your data infrastructure, in your cloud, built on top of an open standard.
Snowplow is never the ‘data controller’—100% of the data that we handle is owned by the customer.
We’re based in London, but we operate as a truly global company. Our remote culture encourages our team to work from anywhere in the world—an ethos that is embraced by many of our colleagues.
Say hello to our leadership team and senior Snowplowers, and learn more about their varied backgrounds.
Alex is a polymath: a keen technologist with a passion for functional programming, cloud-based architectures and big data technologies, he also has a passion for innovation and organizational change. Prior to co-founding Snowplow, he’d worked in technology roles at OpenX and in the Business Intelligence department at Deloitte Consulting, as well as strategy roles at Fathom Partners and Keplar LLP.
At Snowplow, Yali gets to combine his love of building things with his fascination of the ways in which people use data to reason; something he cultivated when studying his BA in Natural Sciences and MPhil in the History and Philosophy of Science, and further developed as a Strategy & Operations Consultant (at PwC, Bestshore and Keplar LLP) and a Data Analyst at OpenX.
