We believe in ‘doing data right’

Our mission is to empower data teams to build a strategic data capability that delivers high-quality, complete, and relevant data across the business.

The Snowplow Story

The Snowplow story begins back in 2012 with a passion for digital event data and our excitement about what the future holds. 

At the time, we were advising companies on how they could take advantage of their mobile app and website data about how their users behaved to inform their digital strategy, product development, and marketing.

However, we kept bumping into limitations: our clients web and mobile data was “stuck” inside Google Analytics or Omniture (subsequently bought by Adobe). We were not able to perform the analysis we wanted. And it was very difficult, if not impossible, to get the underlying data out of the tools.

The idea behind Snowplow was to provide a platform to enable any company to collect their granular behavioral data for themselves, in their own cloud account, so that data analysts and scientists could free themselves from the constraints imposed by the web analytics vendors.

The idea remains the same today. Snowplow enables you to track any event data, ask any question of that data, and use any tool you want to answer it.

Our powerful platform is driven by three core values

Your success is our main priority. That’s why we empower you to build a data asset that delivers rich, high-quality data to power your data use cases today and in the future.

Quality assured

The behavioral data delivered by Snowplow is rich, real-time, and of high quality, to ensure that you have a complete data set that you can trust and use.

Data quality is a first-class consideration, with an expanding set of product features to build assurance that the data collected is accurate, complete, and meaningful.

Full flexibility

Our behavioral data platform is uniquely designed to adapt to your specific business needs, and to make it easy for you to change as your needs evolve.

This flexibility is reflected in our diverse customer base of 150+ businesses across a broad range of sectors, geographies, and use cases.

Total control

We partner with you to ensure that you maintain total ownership over your data infrastructure, in your cloud, built on top of an open standard.

Snowplow is never the ‘data controller’—100% of the data that we handle is owned by the customer.

A global business for a universal solution

We’re based in London, but we operate as a truly global company. Our remote culture encourages our team to work from anywhere in the world—an ethos that is embraced by many of our colleagues.

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Meet the Snowplow team

Say hello to our leadership team and senior Snowplowers, and learn more about their varied backgrounds.

  • Alex Dean

    Alex Dean

    CEO & Co-founder

    Alex is a polymath: a keen technologist with a passion for functional programming, cloud-based architectures and big data technologies, he also has a passion for innovation and organizational change. Prior to co-founding Snowplow, he’d worked in technology roles at OpenX and in the Business Intelligence department at Deloitte Consulting, as well as strategy roles at Fathom Partners and Keplar LLP.

  • Yali Sassoon

    Yali Sassoon

    CPO & Co-founder

    At Snowplow, Yali gets to combine his love of building things with his fascination of the ways in which people use data to reason; something he cultivated when studying his BA in Natural Sciences and MPhil in the History and Philosophy of Science, and further developed as a Strategy & Operations Consultant (at PwC, Bestshore and Keplar LLP) and a Data Analyst at OpenX.

  • Tim Haines

    Tim Haines

  • Rebecca Lane

    Rebecca Lane

    Head of Customer Success
  • Steve Coppin-Smith

    Steve Coppin-Smith

    VP Engineering
  • Samantha Welch

    Samantha Welch

    Head of Finance
  • Abhirukt Sapru

    Abhirukt Sapru

    VP Sales
  • Charlotte Ward

    Charlotte Ward

    Head of Support
  • Josh Beemster

    Josh Beemster

    Head of Technical Operations
  • Gareth Evans

    Gareth Evans

    Head of Demand Generation
  • Miriam de Medwe

    Miriam de Medwe

    Head of People
  • Emma Avent

    Emma Avent

    Head of Legal

Want to become part of the Snowplow story? Check out our current open positions and join our growing team of data experts.