The Behavioral Data Management Platform for data teams

We empower you to rise above the difficulties of data delivery and organization, so you can
maximize the value of your behavioral data

You’ll be in good company

Trusted by the world’s leading websites and mobile apps

Gain a strategic data capability with Snowplow

Snowplow’s behavioral data management platform lets teams collect, process and model high-quality data that meets the needs of the business today and in the future.

Snowplow provides teams with complete flexibility over how their data is collected, structured, processed, modeled and stored with unprecedented levels of control.

Tap into our data expertise

The latest guides, webinars and content from the Snowplow team

White paper

Data quality starts with data collection

Download now

On demand webinar

Identity resolution in a privacy conscious world

Watch now

White paper

The advanced guide to marketing attribution

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Accelerate your data journey

We empower you and your team to rise above the difficulties of data delivery and organization, enabling you to focus on your data journey.

Data team

Snowplow is the foundational building block for data teams to build a strategic data asset that can serve the needs of the whole business.

Marketing team

Deliver high-quality behavioral data to your marketing teams for better performing, data-informed marketing activities.

Engineering team

Snowplow is the data pipeline your data engineers would build themselves. Get immediate value from your behavioral data without any of the heavy lifting.

Discover why more than 600,000 websites and countless mobile apps trust Snowplow as their behavioral data management platform

“Snowplow has blown Nordstrom’s minds in speed and range of data, offering complete extensibility of batch and real-time feeds and schemas in hours and seconds, respectively. With a small but dedicated team of engineers, we were able to replace our bulky and expensive third-party solution with one custom tailored to our needs and satisfaction. There’s simply no going back.”

Sean Halliburton, Senior Engineering Manager at Nordstrom

“Snowplow enables several things that are important for Omio and for data quality: We want to be able to control and own all of our data. Snowplow is open source, which means that we can have confidence in it; we can look at the code and figure out what’s going on or change things.”

Rahul Jain, Principal Engineering Manager at Omio

“Snowplow provides all of our event data in a data model we own end-to-end, and can easily shape to fit our organisational needs. Snowplow has really helped accelerate our analytics; now we can quickly answer questions that would have required a tremendous amount of engineering effort with our previous solution.”

Darren Haken, Head of Data Engineering at AutoTrader

“Thanks to the unlimited, real-time data points Snowplow lets us gather, we can calculate individual user footprints, and will soon offer users a more personalized content space when they come to La Presse sites.”

Hervé Mensah, Director, Data Science & Integration at La Presse

“Full ownership and flexibility of your data pipeline. Decide what you want to track when and where, across platforms and devices in a scalable and unified manner. Out of the box it works but when optimizing it to your needs, you will see the true value. Enrich tracking with almost no limitations.”

Stephen Beuker, Manager Data and Analytics at BVA Auctions

Sign up for our webinar with WeTransfer on creating data-informed customer journeys

The Behavioral Data Management Platform for data teams

You’ll be in good company

Gain a strategic data capability with Snowplow