Are you empowering your organization with high-quality behavioral data?

Gain the best understanding of how your customers interact with you by collecting complete, accurate and well-structured event data across all platforms and channels in a common format.

Single source of truth

Collect a single-unified data set from web, mobile and other sources to power multiple use cases.

Assurance in your data

Avoid poor quality data eroding confidence in your reporting, analytics and products.

Faster execution

Clean, well-structured data means less time preparing data and more time creating value.

Over 10,000 organizations use Snowplow to succeed by deeply understanding their customers

The Snowplow Behavioral Data Platform

Behavioral Data Management

Workflow tooling that solves organisational problems with behavioral data productivity and governance.

Behavioral Data Engine

The open source technology that empowers any organization to capture their customer’s behavior in a high-fidelity, machine-readable way.

Behavioral Data Fabric

Our unique deployment model underpinned with SLAs and security for resilience at scale.

Solve multiple complex problems with a single-unified data set

Power your current and future use cases


Assign credit to each marketing touchpoint that influences high value user behavior; bespoke to your product and user journeys.


Understand what drive user engagement and personalize the experience in real time to drive acquisition and retention.

Product Analytics

Develop a strong understanding of user behavior to inform product strategy and optimise the product experience.

Churn Reduction

Identify trends in user interaction to isolate behaviors predictive of retention and churn for better forecasting and interventions.

Data products

Put great behavioral data at the heart of your products to deliver compelling and unique value propositions to your customers.

and many more…

Snowplow delivers a data-set that can power all your data use cases from traditional web analytics to building data-driven products.

What are you looking to achieve?

Snowplow Insights

Power your use cases

Build a high quality, unified behavioral data set as a source of truth for your analytics and data products. Bespoke and fully managed deployment securely in your cloud.


Run Snowplow yourself

For teams who want to deploy, run and manage Snowplow technology in their own cloud environment for themselves.

We bring people, processes and technology together in one platform to help you drive value from behavioral data

We solve

technology challenges

Our open-core technology collects and enriches high-quality behavioral data and delivers it to real time streams, data lakes and data warehouses where it is modelled incrementally.

We solve

organizational challenges

Structured workflows and tooling enable collaboration around data quality, observability and data meaning; helping to build assurance in your data.

We solve

compliance challenges

Snowplow is engineered for ethical data collection; enabling you to identify, control and manage personally identifiable information and meet compliance requirements.

All underpinned by the ongoing strategic and technical expertise we provide

Our customers achieve more with their data


“Snowplow has blown Nordstrom’s minds in speed and range of data, offering complete extensibility of batch and real-time feeds and schemas in hours and seconds, respectively. With a small but dedicated team of engineers, we were able to replace our bulky and expensive third-party solution with one custom tailored to our needs and satisfaction. There’s simply no going back.”

Sean Halliburton, Senior Engineering Manager at Nordstrom

“Snowplow enables several things that are important for Omio and for data quality: We want to be able to control and own all of our data. Snowplow is open source, which means that we can have confidence in it; we can look at the code and figure out what’s going on or change things.”

Rahul Jain, Principal Engineering Manager at Omio

“Snowplow provides all of our event data in a data model we own end-to-end, and can easily shape to fit our organisational needs. Snowplow has really helped accelerate our analytics; now we can quickly answer questions that would have required a tremendous amount of engineering effort with our previous solution.”

Darren Haken, Head of Data Engineering at AutoTrader

“Thanks to the unlimited, real-time data points Snowplow lets us gather, we can calculate individual user footprints, and will soon offer users a more personalized content space when they come to La Presse sites.”

Hervé Mensah, Director, Data Science & Integration at La Presse

“Full ownership and flexibility of your data pipeline. Decide what you want to track when and where, across platforms and devices in a scalable and unified manner. Out of the box it works but when optimizing it to your needs, you will see the true value. Enrich tracking with almost no limitations.”

Stephen Beuker, Manager Data and Analytics at BVA Auctions


Give your organization a competitive advantage with

Behavioral Data Management

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