Who is this section for?

It is possible to use Snowplow data to answer questions and generate insight without a deep knowledge of the basic concepts that underpin the Snowplow approach to event data collection, warehouse and analysis. If you are serious about using Snowplow in the most effective way, however, and are looking to perform more sophisticated analyses, or empower a broader range of business users to expore Snowplow data, we strongly recommend becoming familiar with these foundational concepts.

What are the foundational concepts?

Snowplow is built around the following core concepts:

Once you have understood the core concepts, it should be straightforward to understand:

This then provides a solid foundation for understanding how to